So a single parent is not left alone

The subject of this summer’s Help your fellow man fundraising campaign is single parents who are struggling. Inequality, social exclusion and financial hardship are problems The Salvation Army seeks to alleviate. 

The campaign image by Onni Wiljami Kinnunen alludes to the well-known picture of a guardian angel protecting two children crossing a bridge. In our image, mother and child are alone on a dangerous bridge. 

While the campaign highlights single parents, donated funds are used to help all kinds of people. 



Warm thanks to advertising agency Make it Simple and photographer Onni Wiljami Kinnunen for the campaign image.


The Salvation Army’s previous campaigns have drawn attention to issues such as unemployment and homelessness. Now our campaign focuses on children and young people. Many children's mental, social and physical well-being has been impacted by the pandemic.

We can help children and young people before their problems become serious. Donations provide both financial assistance and social support for families. Campaign funds ensure that we can continue organising clubs, camps and events, and support the activities at Nummela summer home.

The campaign film ”A lonely girl” shows how a young person is left alone, but the story is symbolic, too. A child or youth who comes from a family of limited means can feel like an outsider.

You can donate to “Help your fellow man” throughout the year. Donated funds are used to help children and their families, but also other people in need.

Warm thanks to our pro bono partners: Make it Simple, Dentsu, Otto Production, Left & Right, photographer Anton Sucksdorff, and director Markus Virpiö. 

Campaign 2020

Everyone has a right to a proper home

The Salvation Army’s campaign wants to draw attention to the issue of homelessness.

In 2019 there were 4,600 people without a home in Finland. The Salvation Army is working towards reducing marginalization and preventing homelessness, supports the homeless and offers support to help people living in their homes.

The campaign film “Ulkona” (“Outside”) dramatizes homelessness and social exclusion.

Warm thanks to our pro bono partners: Make it Simple, Vizeum, Otto Production, photographer Onni Wiljami Kinnunen, director Markus Virpiö.

Your donation helps us to help people. Everyone has a right to a proper home.

The Salvation Army housing services in Helsinki metropolitan area, Turku and Pori operate according to the Housing First principle.

Campaign 2019

Campaign 2018

Social exclusion means a person is starting to drift away from social contacts. Safety nets are disappearing. 
The campaign dramatizes the feeling of being left alone in a crisis. Help your fellow man. Anyone can suffer misfortune.

Campaign 2017

President Tarja Halonen and entrepreneur Peter Vesterbacka have participated in our Help Your Fellow Man (Auta Ihmistä in Finnish) fundraising campaign to help the less fortunate in society. The pair wanted to send a clear message, that anyone could suddenly be affected by unexpected events which lead to a life of poverty. By literally putting themselves in the shoes of the disadvantaged, they wanted to show how their lives might have turned out had they suffered bad luck.


A hundred people -
A hundred stories.

Everyday someone suffers misfortune. Someone who had their life together just yesterday. It may be due to an accident, illness, unemployment, divorce, assault or death of a relative – there are countless stories and countless people who need help. One person’s bad luck also often affects others, in families especially children. The funds from the Help Your Fellow Man collection are used to support these people.

Thank you for donating!

In 2020, the Help Your Fellow Man collection raised over 2.4 million euros! For us, it is of utmost importance that the help reaches the ones in need. And at a reasonable expense (only 15 %).

See the below graph for how the collected donations are divided:

We want to thank all our partners for their INvaluable help in the fundraising campaign!


Campaign photos 2020, 2019, 2018 by Onni Viljami Kinnunen, 2017 by Anton Sucksdorff & Kasmir Häiväoja